AUTHOR-FOUNDED
AUTHOR-FOCUSED
AUTHOR-ENDORSED
Dr. Ian Howells
Dr. Ian Howells is a visionary strategist and marketing pragmatist with over two decades of experience scaling B2B SaaS businesses. As the architect behind some of the most innovative go-to-market strategies in enterprise software, Ian has pioneered the fusion of micro-vertical marketing and generative AI to deliver precision, speed, and scale not previously possible.
Ian held executive roles at iconic software companies, from Silicon Valley startups like
Documentum to global cloud leaders like Sage, helping build categories and craft stories that resonate across industries. In Smart Conversations, he distills a blueprint for the next era of B2B growth—where AI meets micro-vertical segmentation, and every message moves markets. His work empowers leaders to move beyond tactics and into intelligent, whole-system thinking.
Ian holds a PhD in Distributed Databases from Cardiff University.
Works by Dr. Ian Howells
Smart Conversations:
Revolutionizing B2B Marketing with the Generative AI Playbook
Unlock the Future of B2B Marketing with AI-Powered Precision Generative AI is revolutionizing B2B marketing—Smart Conversations shows you how to harness it for unparalleled growth. In this hands-on guide, marketing strategist Dr. Ian Howells reveals how to create and scale hyper-targeted campaigns in days, not months. With over twenty years of experience crafting innovative, go-to-market strategies, Ian offers more than just theory. This book offers an actionable framework, featuring real ChatGPT conversation transcripts that show marketing plans come to life right before your eyes. Readers will learn how to: - Maximize generative AI conversations to unlock powerful insights - Craft hyper-targeted messaging for micro-vertical markets - Scale operations while maintaining a personal touch - Stay ahead of the curve in the fast-evolving AI landscape Whether you're a marketer, sales leader, or executive, Smart Conversations is your blueprint for driving market-shifting change and leading the next era of B2B growth.